Similar Search Results

A cross-national investigation into the marketing department's influence within the firm : toward initial empirical generalizations

Verhoef, Peter C.; Leeflang, Peter; Reiner, Jochen; … - In: Journal of international marketing 19 (2011) 3, pp. 59-86

Persistent link: https://www.econbiz.de/10009299833

Understanding the marketing department's influence within the firm

Verhoef, Peter C.; Leeflang, Peter - In: Journal of marketing 73 (2009) 2, pp. 14-37

Persistent link: https://www.econbiz.de/10003820592

A cross-national investigation into the marketing department's influence within the firm

Verhoef, Peter C.; Leeflang, Peter; Natter, Martin; … - In: MSI reports : working paper series (2009) 4, pp. 3-27

Persistent link: https://www.econbiz.de/10003960859

Absorbing integration : empirical evidence on the mediating role of absorptive capacity between functional-/cross-functional integration and innovation performance

Hausberg, J. Piet; Leeflang, Peter - In: International journal of innovation management 23 (2019) 6, pp. 1950056-1-37

Persistent link: https://www.econbiz.de/10012098630

Satisfaction as a predictor of future performance : a replication

Doorn, Jenny van; Leeflang, Peter; Tijs, Marleen - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 314-318

Persistent link: https://www.econbiz.de/10009779949

Absorbing integration : empirical evidence on the mediating role of absorptive capacity between functional-/cross-functional integration and innovation performance

Hausberg, J. Piet; Leeflang, Peter - In: Managing knowledge, absorptive capacity and innovation, (pp. 437-473). 2021

Persistent link: https://www.econbiz.de/10012596600

Strategic planning and performance : extending the debate

Rudd, John M.; Greenley, Gordon E.; Beatson, Amanda T.; … - In: Journal of business research : JBR 61 (2008) 2, pp. 99-108

Persistent link: https://www.econbiz.de/10003625056

Role of innovation and architectural marketing capabilities in channelling entrepreneurship into performance

Santos Vijande, María Leticia; López Sánchez, José … - In: Journal of Innovation & Knowledge (JIK) 7 (2022) 2, pp. 1-13

Entrepreneurial orientation (EO) is associated with superior performance, although the mechanisms through which EO translates into an advantageous market position are still poorly understood. Drawing on EO and resource-based theory (RBT) literature, this study highlights the role of a systemic...

Persistent link: https://www.econbiz.de/10013266825

Role of innovation and architectural marketing capabilities in channelling entrepreneurship into performance

Santos Vijande, María Leticia; López Sánchez, José … - In: Journal of innovation & knowledge : JIK 7 (2022) 2, pp. 1-13

Persistent link: https://www.econbiz.de/10013166696

Market-focused resource, competitve positioning and firm performance

Hooley, Graham J.; Greenley, Gordon E.; Fahy, John; … - 2009

Persistent link: https://www.econbiz.de/10003836046