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Purpose – The purpose of this paper is to investigate the relationship between the strategic positioning of firms and the sustainability of firm performance. The paper argues that pursuing a differentiation strategy leads to more sustainable financial performance compared to following a cost...
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Consistent with the uncertainty of research and development's future benefits, prior accounting studies hypothesize and find a positive relation between research and development (Ramp;D) and the variability of future earnings. However, prior research has assumed constant marginal productivity of...
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