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~subject:"Firm performance"
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Firm performance
Marktforschung
27
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16
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15
Marketingmanagement
15
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Ressourcenorientierter Ansatz
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Unternehmenserfolg
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Day, George S.
5
Moorman, Christine
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Nonaka, Ikujirō
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Takeuchi, Hirotaka
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Van Den Bulte, Christophe
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Journal of marketing
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Long range planning : LRP ; international journal of strategic management
1
Report / Marketing Science Institute
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The Oxford handbook of dynamic capabilities
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The profit impact of marketing strategy project : retrospect and prospects
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ECONIS (ZBW)
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Commentary on formulating strategy from the outside in
Day, George S.
- In:
Long range planning : LRP ; international journal of …
55
(
2022
)
4
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013326847
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2
Putting PIMS into perspective : enduring contributions to strategic questions
Day, George S.
- In:
The profit impact of marketing strategy project : …
,
(pp. 28-40)
.
2009
Persistent link: https://www.econbiz.de/10003927211
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3
Superiority in customer relationship management : consequences for competitive advantage and performance
Day, George S.
;
Van Den Bulte, Christophe
-
2002
Persistent link: https://www.econbiz.de/10001746522
Saved in:
4
Organizing for marketin excellence
Moorman, Christine
;
Day, George S.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 6-35
Persistent link: https://www.econbiz.de/10011621574
Saved in:
5
Explaining Organic Growth Performance: Why Dynamic Capabilities Need Strategy Guidance
Day, George S.
- In:
The Oxford handbook of dynamic capabilities
.
2018
Persistent link: https://www.econbiz.de/10013475787
Saved in:
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