Manousiadou, Anastasia A. - In: Journal of supply chain management science : JSCMS 5 (2024) 3/4, pp. 144-158
Supply chains play an essential role in ensuring operational efficiency and economic stability, yet they facechallenges such as the "bullwhip effect," which amplifies demand fluctuations. Addressing these issues requires innovativestrategies that integrate behavioral theories with technological...