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~subject:"Firm performance"
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Firm performance
New product development
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Produktentwicklung
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China
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Innovation
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Innovation management
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Innovationsmanagement
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Social Web
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Social web
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Unternehmenserfolg
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Unternehmensnetzwerk
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Erfolgsfaktor
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Soziales Netzwerk
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Success factor
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Wissensmanagement
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Communication
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Competitive advantage
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Consumer behaviour
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Cost management
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Dynamic capabilities
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Dynamische Kompetenzen
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E-commerce
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Electronic Commerce
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Internet marketing
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Kommunikation
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Konsumentenverhalten
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Kostenmanagement
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Marketing capability
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Online retailing
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Mu, Jifeng
4
Bao, Yongchuan
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Di Benedetto, C. Anthony
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Love, Edwin
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Peng, Gang
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Qi, Jiayin
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Industrial marketing management : the international journal for industrial and high-tech firms
3
IEEE transactions on engineering management : EM
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ECONIS (ZBW)
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Marketing capability, organizational adaptation and new product development performance
Mu, Jifeng
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 151-166
Persistent link: https://www.econbiz.de/10011374565
Saved in:
2
Dynamic capability and firm performance : the role of marketing capability and operations capability
Mu, Jifeng
- In:
IEEE transactions on engineering management : EM
64
(
2017
)
4
,
pp. 554-565
Persistent link: https://www.econbiz.de/10011773271
Saved in:
3
Strategic orientation and new product development performance : the role of networking capability and networking ability
Mu, Jifeng
;
Thomas, Ellen
;
Peng, Gang
;
Di Benedetto, C. …
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 187-201
Persistent link: https://www.econbiz.de/10011738534
Saved in:
4
Outside-in marketing capability and firm performance
Mu, Jifeng
;
Bao, Yongchuan
;
Sekhon, Tejvir
;
Qi, Jiayin
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 37-54
Persistent link: https://www.econbiz.de/10011963369
Saved in:
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