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Myriam's "adverteasing" : on the performative power of marketing promises
Cochoy, Franck - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
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Myriam's "adverteasing" : on the performative power of marketing promises
Cochoy, Franck - In: Marketing performativity : theories, practices and devices, (pp. 123-140). 2017
Persistent link: https://www.econbiz.de/10011616300