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the sustainability of firm performance. The paper argues that pursuing a differentiation strategy leads to more … sustainable financial performance compared to following a cost leadership strategy. However, a differentiation strategy may also … firms. Findings – The results indicate that both cost leadership and differentiation strategies have a positive impact on …
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This investigation into small-to-medium sized wine businesses empirically tests linkages among differentiation … strategies and financial performance over time. Using a two-by-two model, we examine the impact of differentiation strategies on … to cluster the sample firms into a two-by-two differentiation strategy model. Those wineries sourcing over 50% estate …
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