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Firm performance
E-commerce
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Beziehungsmarketing
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Consumer behaviour
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Electronic Commerce
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Ethnic group
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Ethnische Gruppe
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Hong Kong
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Pires, Guilherme
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Rosenberger, Philip J.
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Tong, Toni Maria
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Selected papers January 2012 Business & Economics Society International Conference ; Volume 1
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ECONIS (ZBW)
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Managerial perceptions of relationship marketing effectiveness on perceived business performance in the Hong Kong information and communication technology industry
Tong, Toni Maria
;
Rosenberger, Philip J.
;
Pires, Guilherme
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2012
Persistent link: https://www.econbiz.de/10011936407
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