In 1991 Steven Bennett published one of the fi rst major publications on the concept of ecopreneurship, business opportunities resulting from the emerging environmental agenda of the late 1980s and early 1990s (Ecopreneuring: the Complete Guide to Small Business Opportunities From the...

Using the Bennett (1991) and Berle (1991) publications as a historical picture of what were considered to be “best-practice” examples of ecopreneurial businesses in the 1990s allows a longitudinal assessment of the success and failure of such businesses almost two decades on. Tracking their...