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Performance implications of market orientation, marketing resources, and marketing capabilities

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Winning through innovation and marketing : lessons from Australia and Vietnam

O'Cass, Aron; Ngo, Liem Viet - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1319-1329

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The contingent value of marketing and social networking capabilities in firm performance

Heirati, Nima; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 21 (2013) 1, pp. 82-98

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Innovation and business success : the mediating role of customer participation

Ngo, Liem Viet; O'Cass, Aron - In: Journal of business research : JBR 66 (2013) 8, pp. 1134-1142

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Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms

Siahtiri, Vida; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 22 (2014) 5, pp. 379-395

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Marketing resource-capability complementary and firm performance in B2B firms

O'Cass, Aron; Ngo, Liem Viet; Siahriri, Vida - In: The journal of business & industrial marketing 30 (2015) 2, pp. 194-207

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Cross-functional knowledge sharing, coordination and firm performance : the role of cross-functional competition

Nguyen Phong Nguyen; Ngo, Liem Viet; Bucic, Tania; … - In: Industrial marketing management : the international … 71 (2018), pp. 123-134

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Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures

Gregory, Gary D.; Ngo, Liem Viet; Karavdic, Munib - In: Industrial marketing management : the international … 78 (2019), pp. 146-157

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Transforming social capital into performance via entrepreneurial orientation

Long Thanh Nguyen; An, Jake; Ngo, Liem Viet; Le Nguyen Hau - In: Australasian marketing journal 28 (2020) 4, pp. 209-217

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Innovation and business success: The mediating role of customer participation

Ngo, Liem Viet; O'Cass, Aron - In: Journal of Business Research 66 (2013) 8, pp. 1134-1142

Innovation and the customer participation are central issues in research focusing on the performance of firms. However, the current literature offers little guidance on the extent of connection between firm innovation capabilities and customer participation and how they work together to enhance...

Persistent link: https://www.econbiz.de/10010869640