Agostini, Lara; Filippini, Roberto; Nosella, Anna - In: Measuring Business Excellence 18 (2014) 1, pp. 78-91
Purpose – The aim of this paper is to investigate the impact of brands on small to medium-sized enterprise (SME) performance in the fashion industry, trying also to shed light on the different effect that corporate and product brands may produce. Design/methodology/approach – The approach...