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The role and impact of firm's strategic orientations on launch performance : significance of relationship orientation
Matikainen, Minna; Terho, Harri; Parvinen, Petri; … - In: The journal of business & industrial marketing 31 (2016) 5, pp. 625-639
Persistent link: https://www.econbiz.de/10011564319
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Sales activity systematization and performance : differences between product and service firms
Parvinen, Petri; Aspara, Jaakko; Kajalo, Sami; … - In: The journal of business & industrial marketing 28 (2013) 6, pp. 494-505
Persistent link: https://www.econbiz.de/10009790089
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Is more capability always benefical for firm performance? : market orientation, core business process capabilities and business environment
Jaakkola, Matti; Frösén, Johanna; Tikkanen, Henrikki; … - In: Journal of marketing management : MM 32 (2016) 13/14, pp. 1359-1385
Persistent link: https://www.econbiz.de/10011585861
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Strategic marketing and business performance : a study in three European ‘engineering countries’
Jaakkola, Matti; Möller, K. E. Kristian; Parvinen, Petri; … - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1300-1310
Persistent link: https://www.econbiz.de/10008807125