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Marketing capabilities, stakeholders' satisfaction, and performance
Cruz-Ros, Sonia; González Cruz, Tomás F.; … - In: Service business : an international journal 4 (2010) 3/4, pp. 209-223
Persistent link: https://www.econbiz.de/10008746899
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Do family SME managers value marketing capabilities' contribution to firm performance?
Pérez-Cabañero, Carmen; González-Cruz, Tomás; … - In: Marketing intelligence & planning 30 (2012) 2, pp. 116-142
Persistent link: https://www.econbiz.de/10009570970
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The contribution of dynamic marketing capabilities to service innovaiton and performance
Pérez-Cabañero, Carmen; Cruz-Ros, Sonia; … - In: International journal of business environment : IJBE 7 (2015) 1, pp. 61-78
Persistent link: https://www.econbiz.de/10011379550