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Marketing experience of CEOs and corporate social performance

Janani, Saeed; Christopher, Ranjit M.; Nikolov, Atanas; … - In: Journal of the Academy of Marketing Science 50 (2022) 3, pp. 460-481

Persistent link: https://www.econbiz.de/10013199120

Chief marketing officers and firm performance : a multinational perspective on the value relevance of the chief marketer

Nikolov, Atanas; Peev, Plamen; Miletkov, Mihail - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 180-197

Persistent link: https://www.econbiz.de/10013177325

The dark side of stock repurchases : do they affect marketing capabilities?

Wen, Yuan; John-Mariadoss, Babu; Umesh, U. N.; Sa … - In: European journal of marketing 58 (2024) 10, pp. 2358-2389

Persistent link: https://www.econbiz.de/10015198422

Do takeover premiums hurt post-acquisition performance? : marketing capabilities matter!

Han, Daoqin; Sun, Yue; Wen, Yuan; Su, Lixun; Tan, Jiayuan - In: Marketing intelligence & planning 42 (2024) 4, pp. 597-617

Persistent link: https://www.econbiz.de/10015056888

The dark side of stock repurchases: do they affect marketing capabilities?

Wen, Yuan; John-Mariadoss, Babu; Umesh, U.N.; Sa … - In: European Journal of Marketing 58 (2024) 10, pp. 2358-2389

Purpose This study aims to investigate the effect of stock repurchase – firms buying back their own stocks – on firm performance, focusing specifically on the role of marketing capability. The authors also investigate the moderating influence of competitive intensity on this effect. This...

Persistent link: https://www.econbiz.de/10015343414