Issues in evaluating marketing performance and devising appropriate metrics for measurement have taken center stage in marketing thought and practice in recent years. We propose an empirical model that enables a multinational enterprise (MNE) to assess the marketing performance of its...

This paper assesses the financial performance and soundness of Life insurance companies in Nepal on the basis of CARAMEL parameters during 2007/08 to 2011/2012. Analysis shows the mix results but this is not enough to obtain the true and fair picture of the financial health of insurers since...