In emerging economies, one of the most prevalent types of business is the family firm, from small food carts to bigger nation-wide businesses and every type in between. Both internal factors such as family dynamic and culture, and external factors such as government policy and economic...

Purpose Due to a high failure rate of new products, there is an urgent need to probe the drivers of new product success, by probing internal and external factors. Thus, our study empirically examines the synergistic effects of market orientation and entrepreneurial orientation (external focus)...