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Comarketing alliances : should you contract on actions or outcomes?
Chennamaneni, Pavan Rao; Desiraju, Ramarao - In: Management science : journal of the Institute for … 57 (2011) 4, pp. 752-762
Persistent link: https://www.econbiz.de/10009012167
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Organizational processes for B2B services IMC data quality
Zahay, Debra L.; Peltier, James W.; Krishen, Anjala S.; … - In: The journal of business & industrial marketing 29 (2014) 1, pp. 63-74
Persistent link: https://www.econbiz.de/10010252752
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Organizational learning and CRM success : a model for linking organizational practices, customer data quality, and performance
Peltier, James W.; Zahay, Debra; Lehmann, Donald R. - In: Journal of interactive marketing : a quarterly … 27 (2013) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10009718241
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Social networks across the SME organizational lifecycle
Peltier, James W.; Naidu, G. M. - In: Journal of small business and enterprise development 19 (2012) 1, pp. 56-73
Persistent link: https://www.econbiz.de/10009525286
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The impact of trust on social and financial capital acquisition : a resource integration perspective in minority-owned entrepreneurial organisations
Pegram, Ronald L; Clarke, Camelia L; Peltier, James W.; … - In: International small business journal : ISBJ 40 (2022) 7, pp. 823-844
Persistent link: https://www.econbiz.de/10013438781