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Commentary on formulating strategy from the outside in
Day, George S. - In: Long range planning : LRP ; international journal of … 55 (2022) 4, pp. 1-8
Persistent link: https://www.econbiz.de/10013326847
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Putting PIMS into perspective : enduring contributions to strategic questions
Day, George S. - In: The profit impact of marketing strategy project : …, (pp. 28-40). 2009
Persistent link: https://www.econbiz.de/10003927211
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Superiority in customer relationship management : consequences for competitive advantage and performance
Day, George S.; Van Den Bulte, Christophe - 2002
Persistent link: https://www.econbiz.de/10001746522
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Organizing for marketin excellence
Moorman, Christine; Day, George S. - In: Journal of marketing 80 (2016) 6, pp. 6-35
Persistent link: https://www.econbiz.de/10011621574