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Strategic orientation and firm risk
Bhattacharya, Abhi; Misra, Shekhar; Sardashti, Hanieh - In: International journal of research in marketing : IJRM ; … 36 (2019) 4, pp. 509-527
Persistent link: https://www.econbiz.de/10012152460
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Marketers on board : the influence of marketing-experienced board members (MEBMs) on firm innovativeness inputs and the moderating roles of CEO job characteristics
Lee, Ben; Misra, Shekhar; Haon, Christophe - In: Journal of the Academy of Marketing Science 52 (2024) 3, pp. 859-891
Persistent link: https://www.econbiz.de/10015048024
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Networking capability in supplier relationships and its impact on product innovation and firm performance
Mitrega, Maciej; Forkmann, Sebastian; Zaefarian, Ghasem; … - In: International journal of operations & production … 37 (2017) 5, pp. 577-606
Persistent link: https://www.econbiz.de/10011661482
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A capability perspective on relationship ending and its impact on product innovation success and firm performance
Zaefarian, Ghasem; Forkmann, Sebastian; Mitręga, Maciej; … - In: Long range planning : LRP ; international journal of … 50 (2017) 2, pp. 184-199
Persistent link: https://www.econbiz.de/10011706264
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Assessing the strategic fit between business strategies and business relationships in knowledge-intensive business services
Zaefarian, Ghasem; Henneberg, Stephan; Naudé, Peter - In: Industrial marketing management : the international … 42 (2013) 2, pp. 260-272
Persistent link: https://www.econbiz.de/10009734941