This paper aims to suggest an empirically based typology of hotels according to their marketing information systems (MrkIS) configurations. The study seeks to examine major antecedents of the effectiveness of MrkIS and their influence on the adoption of specific marketing applications. Finally,...

The purpose of this exploratory study is the examination of the complex interactions among variables that affect the performance of European manufacturing SMEs by using a hierarchical log linear model. In the present study, firm performance is empirically measured in terms of turnover growth....

The purpose of this exploratory study is the examination of the complex interactions among variables that affect the performance of European manufacturing SMEs by using a hierarchical log linear model. In the present study, firm performance is empirically measured in terms of turnover growth....