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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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ECONIS (ZBW)
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40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
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A meta-analysis of the relationship between market orientation and business performance : evidence from five continents
Rodriguez Cano, Cynthia
;
Carrillat, François A.
; …
-
2009
Persistent link: https://www.econbiz.de/10003835863
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3
Slicing vs chunking product-harm crisis : antecedents and firm performance implications
Pupovac, Ljubomir
;
Carrillat, François A.
;
Michayluk, David
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1856-1884
Persistent link: https://www.econbiz.de/10013352647
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