This paper aims to suggest an empirically based typology of hotels according to their marketing information systems (MrkIS) configurations. The study seeks to examine major antecedents of the effectiveness of MrkIS and their influence on the adoption of specific marketing applications. Finally,...

As services increasingly become a crucial sector of Western economies, the need forscholarly research focusing on the management of product-related decisions becomesstronger. In the financial services sector in particular, deregulation has led to intenseand quite diverse competition, while the...