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Firm performance
Product management
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Consumer behaviour
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International business and economics research journal
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International marketing : emerging markets
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ECONIS (ZBW)
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Hallmarks in the development of marketing: Chinese managers' market orientation and ability to deliver service quality
Pitta, Dennis A.
;
Smith, Darlene Brannigan
- In:
International marketing : emerging markets
,
(pp. 155-187)
.
2011
Persistent link: https://www.econbiz.de/10008937369
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2
A comparison of the market orientation of Chinese and US firms
Smith, Darlene Brannigan
;
Pitta, Dennis A.
;
Richardson, Lee
- In:
International business and economics research journal
6
(
2007
)
12
,
pp. 25-37
Persistent link: https://www.econbiz.de/10003670388
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