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Resource-based model of e-business adoption in China : an empirical investigation
Voola, Ranjit; Carlson, Jamie; Wong, Ho Yin; Li, … - In: Journal of technology management in China 5 (2010) 3, pp. 227-244
Persistent link: https://www.econbiz.de/10008737978
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The effects of market orientation, technological opportunism, and e-business adoption on performance : a moderated mediation analysis
Voola, Ranjit; Casimir, Gian; Carlson, Jamie; … - In: Australasian marketing journal 20 (2012) 2, pp. 136-146
Persistent link: https://www.econbiz.de/10009523321
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Implementing competitive strategies : the role of responsive and proactive market orientations
Voola, Ranjit; O'Cass, Aron - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 245-266
Persistent link: https://www.econbiz.de/10003949217
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The mediating role of innovation in strategic international marketing
Wong, Ho Yin - In: Handbook of research on effective marketing in …, (pp. 27-46). 2014
Persistent link: https://www.econbiz.de/10010403589
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The success of born global firms : a conceptual model
Sultan, Parves; Wong, Ho Yin - In: Journal for global business advancement : JGBA 4 (2011) 3, pp. 224-241
Persistent link: https://www.econbiz.de/10009382929
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An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin; Merrilees, Bill - In: Marketing intelligence & planning 33 (2015) 4, pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
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Closing the marketing strategy to performance gap : the role of brand orientation
Wong, Ho Yin; Merrilees, Bill - In: Journal of strategic marketing 15 (2007) 5, pp. 387-402
Persistent link: https://www.econbiz.de/10003621405