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~subject:"Firm performance"
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Firm performance
Consumer behaviour
17
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Beziehungsmarketing
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Relationship marketing
11
China
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Social network
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Soziales Netzwerk
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Supplier relationship management
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Vertrauen
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Brand image
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Dienstleistungsqualität
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Guanxi
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Markenführung
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Saudi-Arabien
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Service quality
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Business-to-business marketing
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Markenimage
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Unternehmensnetzwerk
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Beschwerdemanagement
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Brand
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Complaint management
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Customer service
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Einzelhandel
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Emotion
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Et-Moone
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Kundenservice
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Loyalty
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Marketing management
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Abosag, Ibrahim
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Barnes, Bradley R.
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Gadalla, Eman
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Ghauri, Pervez N.
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Khan, Hina
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Khan, Huda
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Liu, Paul C. Y.
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Wang, Weisha
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Industrial marketing management : the international journal for industrial and high-tech firms
2
International business review : the official journal of the European International Business Academy
1
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ECONIS (ZBW)
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Will artificial intelligence undermine the effects of guanxi on relationship performance? : evidence from China's banking industry
Liu, Paul C. Y.
;
Wang, Weisha
;
Wang, Zi
;
Yang, Ying
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 12-25
Persistent link: https://www.econbiz.de/10014456182
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2
Examining the efficacy of non-market and market driving activities of B2B international firms
Khan, Huda
;
Khan, Hina
;
Abosag, Ibrahim
;
Ghauri, Pervez N.
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 97-108
Persistent link: https://www.econbiz.de/10014369281
Saved in:
3
Rethinking guanxi and performance : understanding the dark side of Sino-U.S. business relationships
Abosag, Ibrahim
;
Yen, Dorothy Ai-wan
;
Barnes, Bradley R.
; …
- In:
International business review : the official journal of …
30
(
2021
)
4
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012595814
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