This study explores the nature and consequences of repeated data breaches. We find that second-time data breaches hurt firm values more than first-time breaches, and we fail to observe any effect on firm values for subsequent repeated breaches. Moreover, if a breached firm replaces its CEO after...

This study explores the consequences of repeated data breaches. We find that second-time data breaches hurt firm values more than first-time breaches, and we fail to observe any effect on firm values for subsequent repeated breaches. Moreover, if a breached firm replaces its CEO after the first...