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Country differences in family firm reputation : an exploration in Germany, India, and the United States
Jaufenthaler, Philipp; Koll, Oliver; Lude, Maximilian … - In: Family business review : publ. on behalf of the Family … 36 (2023) 4, pp. 352-374
Persistent link: https://www.econbiz.de/10014425883
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Why the family business brand matters : brand authenticity and the family firm trust inference
Lude, Maximilian; Prügl, Reinhard - In: Journal of business research : JBR 89 (2018), pp. 121-134
Persistent link: https://www.econbiz.de/10011881625
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Family firm reputation and humanization : consumers and the trust advantage of family firms under different conditions of brand familiarity
Beck, Susanne; Prügl, Reinhard - In: Family business review : journal of the Family Firm … 31 (2018) 4, pp. 460-482
Persistent link: https://www.econbiz.de/10011956557
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Revealing the family : effects of being perceived as a family firm in the recruiting market in Germany
Kahlert, Christoph; Botero, Isabel C.; Prügl, Reinhard - In: Journal of family business management : JFBM 7 (2017) 1, pp. 21-43
Persistent link: https://www.econbiz.de/10011697079
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Communicating the family firm brand : antecedents and performance effects
Beck, Susanne; Prügl, Reinhard; Walter, Katharina - In: European management journal 38 (2020) 1, pp. 95-107
Persistent link: https://www.econbiz.de/10012211565
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Special issue: from family identity to family firm image and reputation : exploring facets of the perception of family influence in branding, marketing, and other messaging
Binz Astrachan, Claudia (ed.); Prügl, Reinhard (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10012061002