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Garzone, Giuliana
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Evangelisti Allori, Paola
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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Multiple sponsorships and advertising in the discursive construction of corporate identity
Garzone, Giuliana
- In:
Discourse, identities and genres in corporate …
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(pp. 51-74)
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2010
Persistent link: https://www.econbiz.de/10009013076
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
Evangelisti Allori, Paola
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contributor
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2010
Persistent link: https://www.econbiz.de/10008937214
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