Similar Search Results

Corporate reputation from within

Schultz, Majken - In: Corporate reputation review : an international journal 20 (2017) 3/4, pp. 171-172

Persistent link: https://www.econbiz.de/10011794876

Managing corporate reputation through corporate branding

Schultz, Majken; Hatch, Mary Jo; Adams, Nick - In: The Oxford handbook of corporate reputation, (pp. 420-445). 2012

Persistent link: https://www.econbiz.de/10009573860

Are the strategic stars aligned for your corporate brand?

Hatch, Mary Jo; Schultz, Majken - 2009

Persistent link: https://www.econbiz.de/10003785028

Bringing the corporation into corporate branding

Hatch, Mary Jo; Schultz, Majken - 2009

Persistent link: https://www.econbiz.de/10003785050

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

Hatch, Mary Jo; Schultz, Majken - 2008 - 1. ed.

Persistent link: https://www.econbiz.de/10003591274

Organizational culture and identity at Bang & Olufsen

Ravasi, Davide; Schultz, Majken - In: Organizational identity in practice, (pp. 103-120). 2007

Persistent link: https://www.econbiz.de/10003534193

A cultural perspective on corporate branding : the case of LEGO Group

Schultz, Majken; Hatch, Mary Jo - In: Brand culture, (pp. 15-33). 2005

Persistent link: https://www.econbiz.de/10003239230

Organizational identity, image, and adaptive instability

Gioia, Dennis A.; Schultz, Majken; Corley, Kevin G. - In: Organizational identity : a reader, (pp. 349-376). 2004

Persistent link: https://www.econbiz.de/10002009111

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

Hatch, Mary Jo; Schultz, Majken - 2008 - 1. ed.

Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout...

Persistent link: https://www.econbiz.de/10012673817

History matters : the role of history in corporate brand strategy

Iglesias, Oriol; Ind, Nicholas; Schultz, Majken - In: Business horizons 63 (2020) 1, pp. 51-60

Persistent link: https://www.econbiz.de/10012162016