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Firmenimage
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Mao, Huifang
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Consumer responses to brand elimination : an attributional perspective
Mao, Huifang
;
Luo, Xueming
;
Jain, Shailendra Pratap
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 280-289
Persistent link: https://www.econbiz.de/10003883887
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The asymmetric effect of corporate reputation communication on flagship and non-flagship product evaluations
Chen, Zengxiang
;
Mao, Huifang
;
Tu, Tu
;
Wang, Haizhong
- In:
Psychology & marketing
41
(
2024
)
8
,
pp. 1673-1685
Persistent link: https://www.econbiz.de/10015073406
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