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Building corporate brands : an exploratory study
Biehal, Gabriel
;
Sheinin, Daniel A.
-
2001
Persistent link: https://www.econbiz.de/10001617307
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Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
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