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Firmenimage
Brand management
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Journal of strategic marketing
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ECONIS (ZBW)
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Corporate image in the leisure services sector
Minkiewicz, Joanna
;
Evans, Jody
;
Bridson, Kerrie
; …
- In:
The journal of services marketing
25
(
2011
)
3
,
pp. 190-201
Persistent link: https://www.econbiz.de/10009230974
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2
A typology of organisational stakeholder engagement with place brand identity
Helmi, Jessica
;
Bridson, Kerrie
;
Casidy, Riza
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 620-638
Persistent link: https://www.econbiz.de/10012313927
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