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Ethics : corporate social responsibility, power and strategic communication
Lugo-Ocando, Jairo; L'Etang, Jacquie; Ahmad, Zeti Azreen - In: The handbook of communication and corporate social …, (pp. 170-187). 2011
Persistent link: https://www.econbiz.de/10009235291
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Public relations and the corporate persona : the rise of the affinitive organization
St. John, Burton - 2017
Persistent link: https://www.econbiz.de/10011737349
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Public relations and the corporate persona : the rise of the affinitive organization
St. John, Burton - 2017
chapter 1 A basis for a distinctive personality in the public relations realm: the corporate persona -- chapter 2 The corporation as person: four perspectives -- chapter 3 The corporate persona and industry: the National Association of Manufacturers walks with you -- chapter 4 PR News: public...
Persistent link: https://www.econbiz.de/10013181283