Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Firmenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Pathways to public relations :...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Firmenimage
Öffentlichkeitsarbeit
10,029
Public relations
9,504
Kommunikation
1,596
Deutschland
1,400
Communication
1,397
Corporate Social Responsibility
1,331
Corporate social responsibility
1,331
Germany
1,258
Unternehmenspublizität
1,186
Corporate disclosure
1,185
Internal communication
870
Interne Kommunikation
870
Theorie
852
Corporate reputation
846
Theory
841
Unternehmen
821
Social Web
810
Social web
810
Stakeholder
707
Krisenmanagement
690
Crisis management
655
USA
596
United States
534
Strategisches Management
509
Strategic management
482
Unternehmenskultur
463
Corporate culture
449
Marketingmanagement
436
Marketing management
432
Marketing
384
Consumer behaviour
310
Werbung
307
Konsumentenverhalten
306
Reporting
297
Berichtswesen
295
Environmental management
283
Umweltmanagement
281
Online-Marketing
275
Brand management
268
more ...
less ...
Online availability
All
Undetermined
314
Free
101
CC license
9
Type of publication
All
Article
611
Book / Working Paper
236
Type of publication (narrower categories)
All
Article in journal
458
Aufsatz in Zeitschrift
458
Aufsatz im Buch
144
Book section
144
Hochschulschrift
36
Case study
30
Fallstudie
30
Thesis
25
Collection of articles of several authors
24
Sammelwerk
24
Aufsatzsammlung
20
Graue Literatur
19
Non-commercial literature
19
Lehrbuch
10
Arbeitspapier
8
Textbook
8
Working Paper
8
Conference paper
7
Guidebook
7
Konferenzbeitrag
7
Ratgeber
7
Konferenzschrift
5
Reprint
5
Conference proceedings
4
Bibliografie enthalten
3
Bibliography included
3
Handbook
3
Handbuch
3
Interview
2
Collection of articles written by one author
1
Einführung
1
Fallstudiensammlung
1
Festschrift
1
Research Report
1
Sammlung
1
more ...
less ...
Language
All
English
677
German
161
French
5
Polish
3
Italian
1
Dutch
1
Russian
1
Spanish
1
more ...
less ...
Author
All
Melewar, T. C.
22
Balmer, John M. T.
13
Clawson, James G.
10
Podnar, Klement
10
Carroll, Craig E.
9
Foroudi, Pantea
9
Bang, Nguyen
8
Coombs, W. Timothy
6
Kitchen, Philip J.
6
Balmer, John M.T.
5
Claeys, An-Sofie
5
Lies, Jan
5
Pang, Augustine
5
Aula, Pekka
4
Dennis, Charles
4
Illia, Laura
4
Ingenhoff, Diana
4
Kim, Sora
4
Niederhäuser, Markus
4
Rosenberger, Nicole
4
Siano, Alfonso
4
Becker, Kip
3
Bihler, Ulrich
3
Brunton, Margaret
3
Cabiddu, Francesca
3
Chung, Angie
3
Conte, Francesca
3
Doorley, John
3
Dowling, Grahame R.
3
Eisenegger, Mark
3
Elsbach, Kimberly D.
3
Frâncu, Laurenţiu Gabriel
3
Garcia, Helio F.
3
Garcia, Helio Fred
3
Goh, Clarence
3
Goodman, Michael B.
3
Gupta, Suraksha
3
Hetze, Katharina
3
Hofmann, Thorsten
3
Höbel, Peter
3
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
2
Bildungswissenschaftliche Hochschule Flensburg
1
Chartered Institute of Marketing
1
Edward Elgar Publishing
1
European Accounting Study Group
1
European Centre for Disease Prevention and Control
1
European Commission / Joint Research Centre
1
Internationale Wissenschaftliche Konferenz Der Faktor Reputation in der Internationalen Unternehmensführung <2006, Bremen>
1
Leuphana Universität Lüneburg
1
MCDP International UG (haftungsbeschränkt)
1
Münsteraner Führungsgespräch <10, 1986, Münster (Westf)>
1
Sage Publications <Beverly Hills, Calif.; London>
1
Springer-Verlag GmbH
1
Technische Universität Ilmenau
1
Universität Mannheim
1
Verlag Dr. Kovač
1
Verlag Franz Vahlen
1
more ...
less ...
Published in...
All
Corporate communications : an international journal
49
Corporate reputation review : an international journal
31
Journal of business research : JBR
22
Journal of business ethics : JOBE
19
Journal of communication management : an international journal
16
SpringerLink / Bücher
12
International journal of business communication : IJBC ; a publication of the Association of Business Communication
11
Journal of marketing communications
11
Darden Case
10
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
9
European journal of marketing : EJM
8
Journal of communication management
8
The journal of brand management : an international journal
8
Journal of business strategy
7
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
7
Corporate reputation review
6
Harvard-Business-Manager : das Wissen der Besten
6
International studies of management and organization
6
Journal of promotion management : JPM
5
Marketing intelligence & planning
5
Qualitative market research : an international journal
5
The handbook of crisis communication
5
Business horizons
4
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
4
International journal of business communication : IJBC : a publication of the Association for Business Communication
4
Journal of business ethics : JBE
4
The Oxford handbook of corporate reputation
4
Theoretical and applied economics : GAER review
4
Academy of Management journal : AMJ
3
Business strategy and the environment
3
Central European business review : CEBR
3
Cogent business & management
3
Communication series
3
Corporate brand and corporate reputation
3
Crisis communication : practical PR strategies for reputation management and company survival
3
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
3
Harvard business review : HBR
3
International journal of hospitality management
3
International journal of sustainable entrepreneurship and corporate social responsibility : an official publication of the Information Resources Management Association
3
Journal of business communication : JBC
3
more ...
less ...
Source
All
ECONIS (ZBW)
844
EconStor
1
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
847
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Krupp und die Öffentlichkeit im 19. Jahrhundert : Selbstdarstellung, öffentliche Wahrnehmung und gesellschaftliche Kommunikation
Wolbring, Barbara
-
2000
Persistent link: https://www.econbiz.de/10001492547
Saved in:
2
Corporate reputation, the brand and the bottom line : powerful proven communication strategies for maximizing value
Haywood, Roger
-
2005
-
3rd ed
Persistent link: https://www.econbiz.de/10002626971
Saved in:
3
Unternehmen von der schönsten Seite : Corporate Books für PR und Marketing
Klug, Sonja Ulrike
-
2010
Persistent link: https://www.econbiz.de/10014006035
Saved in:
4
Praxisbuch Public Relations : mit überzeugender Öffentlichkeitsarbeit zum Erfolg
Kraus-Weysser, Folker
-
2002
Persistent link: https://www.econbiz.de/10014005371
Saved in:
5
Litigation-PR : PR vor, während und nach Prozessen ; Perspektiven, Potenziale, Problemfelder
Heinrich, Ines
-
2010
-
1., verb. Aufl.
Persistent link: https://www.econbiz.de/10003935384
Saved in:
6
Managing word-of-mouth : a nonprofit case study
Williams, Martin
;
Buttle, Francis A.
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
3
,
pp. 284-308
Persistent link: https://www.econbiz.de/10010196552
Saved in:
7
Promoting nonprofit organizations : a reputation management approach
Kinzey, Ruth Ellen
-
2013
Welcome to the not-for-profit world -- Strategic communication planning -- Sustainable citizenship -- Crisis communication -- Cause-related marketing -- The art of connectivity -- Creating nonprofit engagement
Persistent link: https://www.econbiz.de/10009746663
Saved in:
8
Mega-events, corporate image & reputation : preliminary insights from Nigeria
Moguluwa, Shed Chinwuba
;
Achor, Princewell N.
- In:
African journal of business and economic research : AJBER
7
(
2012
)
2/3
,
pp. 155-170
Persistent link: https://www.econbiz.de/10009707820
Saved in:
9
Risikofaktor Social Web : Reputationsrisiken und -chancen managen
Kinter, Achim
(
contributor
)
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010383465
Saved in:
10
Using corporate advertising to improve public perception of energy companies
Smith, Katherine Taken
;
Smith, L. Murphy
;
Dunbar, Seth
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 347-356
Persistent link: https://www.econbiz.de/10010387290
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
