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Firmenimage
Consumer behaviour
107,274
Konsumentenverhalten
104,830
Relationship marketing
31,700
Beziehungsmarketing
31,041
Service quality
24,431
Dienstleistungsqualität
23,684
Vertrauen
21,213
Confidence
20,555
Theorie
19,950
Theory
19,675
Customer satisfaction
17,235
Kundenzufriedenheit
15,639
Brand management
10,561
Markenführung
10,498
Online-Handel
9,804
Online retailing
9,785
Deutschland
9,494
Social Web
8,976
Social web
8,973
Brand image
8,851
Germany
8,851
Markenimage
8,788
Experiment
7,602
USA
7,469
Markenartikel
7,325
Brand
7,320
United States
7,068
Corporate reputation
6,799
Electronic Commerce
6,766
Online-Marketing
6,668
Internet marketing
6,653
E-commerce
6,564
Einzelhandel
5,907
Retail trade
5,861
Marketingmanagement
5,669
Marketing management
5,647
Emotion
5,359
Werbewirkung
5,157
Advertising effects
5,116
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Online availability
All
Undetermined
2,374
Free
1,379
CC license
134
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Article
4,963
Book / Working Paper
1,742
Journal
6
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Article in journal
4,029
Aufsatz in Zeitschrift
4,029
Aufsatz im Buch
849
Book section
849
Graue Literatur
347
Non-commercial literature
347
Working Paper
297
Arbeitspapier
282
Hochschulschrift
222
Case study
162
Fallstudie
162
Thesis
153
Collection of articles of several authors
101
Sammelwerk
101
Aufsatzsammlung
62
Conference paper
46
Konferenzbeitrag
46
Reprint
26
Collection of articles written by one author
21
Guidebook
21
Ratgeber
21
Sammlung
21
Konferenzschrift
14
Bibliografie enthalten
12
Bibliography included
12
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12
Conference proceedings
11
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9
Fallstudiensammlung
7
Interview
7
Handbook
6
Handbuch
6
Mikroform
4
Research Report
4
Elektronischer Datenträger
3
Nachschlagewerk
3
Reference book
3
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1
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1
Company information
1
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English
5,941
German
745
French
11
Polish
8
Russian
3
Spanish
3
Czech
2
Italian
2
Bulgarian
1
Lithuanian
1
Dutch
1
Romanian
1
Swedish
1
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Author
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Melewar, T. C.
54
Balmer, John M. T.
40
Foroudi, Pantea
33
Schwaiger, Manfred
26
Harvey, William S.
20
Wiedmann, Klaus-Peter
19
Bang, Nguyen
18
Walsh, Gianfranco
18
Newburry, William
17
Carroll, Craig E.
16
Pollock, Timothy G.
16
Deephouse, David L.
15
Gardberg, Naomi A.
15
Pérez, Andrea
15
Ordoñez, Guillermo
14
Otubanjo, Olutayo
14
Rodríguez del Bosque, Ignacio A.
14
Barnett, Michael L.
13
Davies, Gary
13
Schaarschmidt, Mario
13
Swoboda, Bernhard
13
Wæraas, Arild
13
Dennis, Charles
12
Helm, Sabrina
12
Iglesias, Oriol
12
Kitchen, Philip J.
12
Pfarrer, Michael D.
12
Podnar, Klement
12
Schultz, Majken
12
Spagnolo, Giancarlo
12
Tomczak, Torsten
12
Abratt, Russell
11
Dowling, Grahame R.
11
Fombrun, Charles J.
11
Langham, Tony
11
Balmer, John M.T.
10
Chun, Rosa
10
Clawson, James G.
10
Esch, Franz-Rudolf
10
Gatzert, Nadine
10
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All
National Bureau of Economic Research
19
Springer Fachmedien Wiesbaden
12
IGI Global
3
Universität Mannheim
3
Carl Hanser Verlag
2
Center of Market Oriented Product and Production Management
2
Conference Board
2
Eric Cuvillier <Firma>
2
Instituto Valenciano de Investigaciones Económicas
2
Tectum Verlag
2
Trendence Institut
2
Universität Hannover / Institut für Marketing & Management
2
Verlag Dr. Kovač
2
Westfälische Wilhelms-Universität Münster
2
All India Management Association
1
Bergische Universität Wuppertal
1
Bernard Hodes Group <New York, NY>
1
Bernard Hodes Group.
1
Bildungswissenschaftliche Hochschule Flensburg
1
CESifo Area Conference on Industrial Organisation <2004, München>
1
Centre for Research on the New International Economic Order
1
Chartered Institute of Marketing
1
China Study Centre (India)
1
Conference on Digital Transformation in Business <2019, Istanbul>
1
DIRK - Deutscher Investor-Relations-Verband
1
Dr. Hans-Joachim Köster <Firma>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
European Accounting Study Group
1
European Centre for Disease Prevention and Control
1
European Commission / Joint Research Centre
1
European Economic and Social Committee
1
Fachhochschule Reutlingen / European School of Business
1
Federal Reserve Bank of Richmond
1
Frankfurter Allgemeine Buch
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Freie Universität Berlin / Institut für Soziologie
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Ökologische Kommunikation mbH
1
Haufe-Lexware GmbH & Co. KG
1
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Published in...
All
Corporate reputation review : an international journal
159
Journal of business research : JBR
139
Journal of business ethics : JOBE
102
The journal of brand management : an international journal
97
Corporate communications : an international journal
69
Journal of retailing and consumer services
54
SpringerLink / Bücher
49
Corporate reputation review
44
Corporate social responsibility and environmental management
43
The journal of product & brand management
42
The Oxford handbook of corporate reputation
41
Academy of Management journal : AMJ
40
International journal of hospitality management
36
European journal of marketing : EJM
35
Industrial marketing management : the international journal for industrial and high-tech firms
33
Journal of marketing communications
29
Finance research letters
26
Cogent business & management
25
Journal of business ethics : JBE
25
European management journal
24
International studies of management and organization
24
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Marketing intelligence & planning
21
International journal of contemporary hospitality management
20
International journal of retail & distribution management
20
Journal of communication management : an international journal
20
NBER Working Paper
20
Reputation Management
20
Business & society
19
NBER working paper series
19
Harvard-Business-Manager : das Wissen der Besten
18
Journal of business strategy
18
Journal of strategic marketing
18
Strategic management journal
18
Employer Branding : Arbeitgeber positionieren und präsentieren
17
International journal of business communication : IJBC ; a publication of the Association of Business Communication
17
Qualitative market research : an international journal
17
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
16
International journal of selection and assessment
16
Journal of economic behavior & organization : JEBO
16
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Source
All
ECONIS (ZBW)
6,683
EconStor
20
USB Cologne (EcoSocSci)
5
OLC EcoSci
3
Showing
1
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10
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6,711
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date (oldest first)
1
Determinants of customer loyalty : a literature review
Karunaratna, A. C.
;
Kumara, P. A. P. Samantha
- In:
Journal of customer behaviour
17
(
2018
)
1/2
,
pp. 49-73
Persistent link: https://www.econbiz.de/10011936131
Saved in:
2
Perceived value, reputation,
trust
, and switching costs as determinants of customer retention
Milan, Gabriel Sperandio
;
Eberle, Luciene
;
Bebber, Suélen
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10011304645
Saved in:
3
Customer loyalty development : the role of switching costs
Stan, Valentina
;
Caemmerer, Barbara
;
Cattan-Jallet, Roxane
- In:
The journal of applied business research
29
(
2013
)
5
,
pp. 1541-1554
Persistent link: https://www.econbiz.de/10010198085
Saved in:
4
An integrated model of the effects of service evaluation, corporate image, and switching barriers on customer loyalty
Giovanis, Apostolos
;
Tsoukatos, Evangelos
- In:
Journal of transnational management : the official …
22
(
2017
)
1
,
pp. 4-24
Persistent link: https://www.econbiz.de/10011774231
Saved in:
5
Exploring the antecedents of hotel customer loyalty : a social identity perspective
Martínez García de Leaniz, Patricia
;
Rodríguez del …
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010526384
Saved in:
6
Forging customer satisfaction through
commitment-trust
factors in financial insurance services : moderating role of corporate image
Oussama Saoula
;
Muhammad Farrukh Abid
;
Ahmad, Munawar Javed
- In:
Journal of Islamic marketing
15
(
2024
)
2
,
pp. 418-445
Persistent link: https://www.econbiz.de/10014470312
Saved in:
7
Bank's service failures and bank customers' switching behavior : does bank reputation matter?
Zhao, Cong
;
Noman, Abu Hanifa Md.
;
Hassan, M. Kabir
- In:
International journal of bank marketing
41
(
2023
)
3
,
pp. 550-571
Persistent link: https://www.econbiz.de/10014267105
Saved in:
8
Establishing loyalty from consumers' CSR perception toward the restaurants offering nutritional information
Rehman, Mohsin Abdur
;
Park-Poaps, Haesun
;
Lodhi, Rab Nawaz
- In:
Services marketing quarterly
43
(
2022
)
2
,
pp. 206-225
Persistent link: https://www.econbiz.de/10013178034
Saved in:
9
A multi-country study of bank reputation among customers in Africa : key antecedents and consequences
Osakwe, Christian Nedu
;
Ruiz, Belén
;
Amegbe, Hayford
; …
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012389993
Saved in:
10
The impact of CSR reputation and customer loyalty : the intervening influence of perceived service quality and
trust
Menges, William Suley
;
He, Yuanqiong
-
2019
Persistent link: https://www.econbiz.de/10012145453
Saved in:
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