Similar Search Results

Perceived organizational motives and consumer responses to proactive and reactive CSR

Groza, Mark D.; Pronschinske, Mya R.; Walker, Matthew - In: Journal of business ethics : JOBE 102 (2011) 4, pp. 639-652

Persistent link: https://www.econbiz.de/10009300351

Growing the talent pool : how sponsorship of professional sales programs enhances employer branding

Groza, Mark D.; Zmich, Louis J.; Pronschinske Groza, Mya - In: Journal of marketing education : JME 44 (2022) 1, pp. 72-84

Persistent link: https://www.econbiz.de/10013268043

Enhancing volunteer pride and retention rates : the role of organizational reputation, task significance, and skill variety

Pronschinske Groza, Mya; Groza, Mark D. - In: Journal of nonprofit & public sector marketing 34 (2022) 3, pp. 351-370

Persistent link: https://www.econbiz.de/10013359084

Brand, identity and corporate reputation

Lim, Ming - 2015

The 8th Brand, Identity and Corporate Reputation Conference was held at the Universidade Católica Portuguesa (Porto) in the beautiful city of Oporto in April 2013, under the most able stewardship of the organizing chairs, Dr. Joana Machado and Dr. Leonor Carvalho, supported by the entire...

Persistent link: https://www.econbiz.de/10012679140