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Brand building
De Chernatony, Leslie - In: The marketing book, (pp. 372-394). 2003
Persistent link: https://www.econbiz.de/10001725180
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Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie - 2009
Persistent link: https://www.econbiz.de/10003785034
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Assessing the six-station corporate identity model : a polymorphic model
Suvatjis, Jean; De Chernatony, Leslie; Halikias, John G. - In: The journal of product & brand management 21 (2012) 3, pp. 153-166
Persistent link: https://www.econbiz.de/10009569984
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Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael; Buil, Isabel; De Chernatony, Leslie; … - In: Journal of business economics and management 18 (2017) 2, pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
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Projecting banks' identities through corporate websites : a comparative analysis of Spain and the United Kingdom
Bravo, Rafael; De Chernatony, Leslie; Matute, Jorge; … - In: The journal of brand management : an international journal 20 (2012/13) 7, pp. 533-557
Persistent link: https://www.econbiz.de/10009782589