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A multiple stakeholder perspective for measuring corporate brand equity : linking corporate brand equity with corporate performance
Shamma, Hamed M.; Hassan, Salah S. - In: Contemporary thoughts on corporate branding and …, (pp. 23-46). 2008
Persistent link: https://www.econbiz.de/10003773391
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Linking cause assessment, corporate philanthropy, and corporate reputation
Szőcs, Ilona; Schlegelmilch, Bodo B.; Rusch, Thomas; … - In: Journal of the Academy of Marketing Science 44 (2016) 3, pp. 376-396
Persistent link: https://www.econbiz.de/10011489081