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Signaling the family firm brand in recruitment materials : the role of category-based cognitive processing on applicant attraction

Phillips, Duygu; Madison, Kristen; Wolf, Sandra; Hack, … - In: Journal of business research : JBR 183 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10015135964

Die Bedeutung der Marke in Familienunternehmen

Wolf, Sandra - In: Familienunternehmen - wir reden mit Ihnen! : …, (pp. 92-100). 2010

Persistent link: https://www.econbiz.de/10008807245

Signaling family firm identity : familiy firm identification and its effects on job seekers' perceptions about a potential employer

Wolf, Sandra - 2018

Persistent link: https://www.econbiz.de/10011765418

Signaling Family Firm Identity : Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer

Wolf, Sandra - 2018

Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and...

Persistent link: https://www.econbiz.de/10012398055