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From the retail brand to the retail-er as a brand : themes and issues in retail branding research
Burt, Steven; Davies, Keri - In: International journal of retail & distribution management 38 (2010) 11/12, pp. 865-878
Persistent link: https://www.econbiz.de/10008759914
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Retail image as seen through consumers' eyes : studying international retail image through consumer photographs of stores
Burt, Steve; Johansson, Ulf; Thelander, Åsa - In: The international review of retail, distribution and … 17 (2007) 5, pp. 447-467
Persistent link: https://www.econbiz.de/10003602993
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The influence of image and consumer factors on store brand choice in the Brazilian market : evidence from two retail chains
Diallo, Mbaye Fall; Burt, Steven; Sparks, Leigh - In: European business review : EBR ; the official journal … 27 (2015) 5, pp. 495-512
Persistent link: https://www.econbiz.de/10011443130
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An integrated retailer image and brand equity framework : re-examining, extending, and restructuring retailer brand equity
Anselmsson, Johan; Burt, Steven; Tunca, Burak - In: Journal of retailing and consumer services 38 (2017), pp. 194-203
Persistent link: https://www.econbiz.de/10011743247