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"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis

Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya; … - In: Journal of business research : JBR 119 (2020), pp. 464-480

Persistent link: https://www.econbiz.de/10012417030

"Corporate image at stake" : the impact of crises and response strategies on consumer perceptions of corporate brand alliances

Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya - In: Journal of business research : JBR 117 (2020), pp. 839-849

Persistent link: https://www.econbiz.de/10012288104

Hypocrisy, Skepticism, and Reputation : The Mediating Role of Corporate Social Responsibility

Arli, Denni; van Esch, Patrick; Northey, Gavin; Lee, … - 2021

PurposeThe purpose of this paper is to examine the effect of corporate hypocrisy and consumer skepticism on perceived corporate reputation. In addition, the effect of perceived corporate social responsibility (CSR) in mediating the relationship between corporate hypocrisy and consumer skepticism...

Persistent link: https://www.econbiz.de/10013310836

Corporate brand expressions in business-to-business companies' websites : evidence from Brazil and India

Simões, Cláudia; Singh, Jaywant; Perin, Marcelo Gattermann - In: Industrial marketing management : the international … 51 (2015), pp. 59-68

Persistent link: https://www.econbiz.de/10011422737