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The journal of brand management : an international journal
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1
Sustainable brand-based innovation : the role of corporate brands in driving sustainable innovation
Nedergaard, Nicky
;
Jones, Richard
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 762-778
Persistent link: https://www.econbiz.de/10010234933
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2
Revisiting the complexities of corporate branding : issues, paradoxes, solutions
Jones, Richard
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 571-589
Persistent link: https://www.econbiz.de/10009785368
Saved in:
3
Brand Networks as the Interplay of identities, selves, and turtles : commentary on "Interplay between intended brand identity and identities in a Nike related brand community : co-existing synergies and tensions in a nested system"
Kozinets, Robert V.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 441-442
Persistent link: https://www.econbiz.de/10011620568
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