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The effect of environmental CSR issues on corporate/brand reputation and corporate profitability
Khojastehpour, Morteza; Johns, Raechel - In: European business review : EBR ; the official journal … 26 (2014) 4, pp. 330-339
Persistent link: https://www.econbiz.de/10010385984
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Addressing the complexities of managing domestic and multinational corporate brands
Khojastehpour, Morteza; Ferdous, Ahmed Shahriar; … - In: Corporate communications : an international journal 20 (2015) 1, pp. 48-62
Persistent link: https://www.econbiz.de/10010513877
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The role of MNC's subsidiaries in creating multinational corporte brand
Khojastehpour, Morteza; Johns, Raechel - In: Journal of strategic marketing 23 (2015) 6, pp. 512-525
Persistent link: https://www.econbiz.de/10011478809