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Corporate brand image of financial institutions : a consumer approach
Bravo, Rafael; Montaner, Teresa; Pina, José M. - In: The journal of product & brand management 21 (2012) 4, pp. 232-245
Persistent link: https://www.econbiz.de/10009625139
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Redefining brand identity and internal communications in turbulent times : the case of Banco Sabadell
Bravo, Rafael; Pina, José M.; Tirado, Beatriz - In: The journal of brand management : an international journal 32 (2025) 1, pp. 50-64
Persistent link: https://www.econbiz.de/10015192504
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Corporate identity management in the banking sector : effects on employees' identification, identity attractiveness, and job satisfaction
Bravo, Rafael; Matute, Jorge; Pina, José M. - In: Service business 10 (2016) 4, pp. 687-714
Persistent link: https://www.econbiz.de/10011722417
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Projecting banks' identities through corporate websites : a comparative analysis of Spain and the United Kingdom
Bravo, Rafael; De Chernatony, Leslie; Matute, Jorge; … - In: The journal of brand management : an international journal 20 (2012/13) 7, pp. 533-557
Persistent link: https://www.econbiz.de/10009782589