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The effect of corporate branding dimensions on consumers' product evaluation : a cross-cultural analysis
Souiden, Nizar; Kassim, Norizan M.; Hong, Heung-Ja - 2010
Persistent link: https://www.econbiz.de/10003922775
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Customer retention measurement in the UAE banking sector
Kassim, Norizan Mohd; Souiden, Nizar - In: Journal of financial services marketing : JFSM 11 (2006/07) 3, pp. 217-228
Persistent link: https://www.econbiz.de/10003470292
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Optimal image mix cues and their impacts on consumers' purchase intention
Souiden, Nizar; Amara, Nabil; Chaouali, Walid - In: Journal of retailing and consumer services 54 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012238321
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Consumers' motives for visiting a food retailer's Facebook page
Ladhari, Riadh; Rioux, Magalie Christelle; Souiden, Nizar; … - In: Journal of retailing and consumer services 50 (2019), pp. 379-385
Persistent link: https://www.econbiz.de/10012114182