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Firmenimage
South Africa
29
Brand management
19
Markenführung
18
Südafrika
18
Consumer behaviour
17
Konsumentenverhalten
15
Corporate reputation
12
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11
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9
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9
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Customer satisfaction
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Dienstleistungsqualität
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Retailing
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Service quality
4
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United States of America
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3
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3
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3
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3
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3
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Mitarbeiterbindung
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Abratt, Russell
11
Kleyn, Nicola
4
Balmer, John M. T.
1
Bendixen, Mike
1
Benn, Shaun
1
Bick, Geoff
1
Christie, Peter
1
Flax, Jeremy
1
Govender, Daysen
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Hawabhay, Bharati Bina
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Mingione, Michela
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Mittins, Merlyn
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Opoku, Robert Ankomah
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Peters, Mark
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The journal of brand management : an international journal
2
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
International studies of management and organization
1
Journal of general management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Management decision : MD
1
Marketing intelligence & planning
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ECONIS (ZBW)
11
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1
The impact of geographic expansion on intended identity of an organisation
Spittal, Ryan D.
;
Abratt, Russell
- In:
Journal of general management
35
(
2009/10
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003898060
Saved in:
2
Storytelling in reputation management : the case of Nashua Mobile South Africa
Mittins, Merlyn
;
Abratt, Russell
;
Christie, Peter
- In:
Management decision : MD
49
(
2011
)
3
,
pp. 405-421
Persistent link: https://www.econbiz.de/10009155511
Saved in:
3
Corporate identity, corporate branding and corporate reputations : reconciliation and integration
Abratt, Russell
;
Kleyn, Nicola
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1048-1063
Persistent link: https://www.econbiz.de/10009572843
Saved in:
4
The role of corporate communications in developing a corporate brand image and reputation in Mauritius
Hawabhay, Bharati Bina
;
Abratt, Russell
;
Peters, Mark
- In:
Corporate reputation review : an international journal
12
(
2009/10
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10003849776
Saved in:
5
Communicating brand personality : are the web sites doing the talking for food SMEs?
Opoku, Robert Ankomah
;
Abratt, Russell
;
Bendixen, Mike
; …
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 362-374
Persistent link: https://www.econbiz.de/10003739518
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6
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
7
The perceptions of supplier-buyer relations and its affect on the corporate brand
Flax, Jeremy
;
Bick, Geoff
;
Abratt, Russell
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 22-37
Persistent link: https://www.econbiz.de/10011482855
Saved in:
8
Multiple stakeholder management and corporate reputation in South Africa
Govender, Daysen
;
Abratt, Russell
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 235-246
Persistent link: https://www.econbiz.de/10011497611
Saved in:
9
Reducing reputational risk : evaluating stakeholder salience and prioritising stakeholder claims
Benn, Shaun
;
Abratt, Russell
;
Kleyn, Nicola
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 828-842
Persistent link: https://www.econbiz.de/10011572216
Saved in:
10
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
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