Virginia Phelan, Kelly; Mills, Juline E.; Douglas, Alecia C. - In: Journal of Hospitality and Tourism Technology 4 (2013) 3, pp. 248-262
Purpose – The purpose of this paper is to identify whether travel and tourism related web sites derive a certain personality type. Design/methodology/approach – This study employed the ten‐item personality inventory (TIPI) measure to assess personality dimensions of 188 tourism web sites...
