The present paper uses a jont stated preference (SP) and revealed preference (RP) model in order to estimate the willingness to pay (WTP) for the organic attribute among other key environmental attributes in chicken meat. The stated preference model is based on the respondent's choice from...

There is growing concern among policymakers and researchers about the negative health and climate impacts of meat consumption. Consumers are encouraged to re-evaluate their dietary choices to preserve our ecosystem and reduce the burden of diet-related diseases. However, limited information is...