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Journal of consumer behaviour : an international research review
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Journal of international consumer marketing
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ECONIS (ZBW)
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Measuring and accounting for cross-country response biases in marketing food and drink products
Levin, Aron M.
;
Levin, Irwin P.
;
Cook, Michael P.
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 213-222
Persistent link: https://www.econbiz.de/10003986206
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2
Packaging of healthy and unhealthy food products for children and parents : the relative influence of licensed characters and brand names
Levin, Aron M.
;
Levin, Irwin P.
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
5
,
pp. 393-402
Persistent link: https://www.econbiz.de/10008701448
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