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Food
Consumer behaviour
13
Konsumentenverhalten
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Relationship marketing
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Beziehungsmarketing
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France
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Frankreich
5
Wein
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Wine
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Brand image
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Weinbau
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Wine industry
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Assortment alignability
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Brand relationships
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Brands
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Children
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Commitment
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Confidence
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Consumer behavior
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Customer satisfaction
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Emotion
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Interpretive consumer research
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Kundenzufriedenheit
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Lebensmittel
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Loyalty
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Qualitative research
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Self-esteem
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Social influence
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Socialization
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effect of information
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new product
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wine
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Aurier, Philippe
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Lanauze, Gilles Séré de
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Masson, Josselin
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International journal of entrepreneurship and small business
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International journal of retail & distribution management
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ECONIS (ZBW)
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Impacts of in-store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty
Aurier, Philippe
;
Lanauze, Gilles Séré de
- In:
International journal of retail & distribution management
39
(
2011
)
11
,
pp. 810-835
Persistent link: https://www.econbiz.de/10009407694
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2
Modifying wine alcohol content : sensory and non-sensory impacts on quantities consumed
Masson, Josselin
;
Aurier, Philippe
- In:
International journal of entrepreneurship and small business
32
(
2017
)
1/2
,
pp. 102-117
Persistent link: https://www.econbiz.de/10011804277
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